Dominion Lures Inc. IGFA All Tackle World Length Record Bass

We asked the question: How many negative cues can we remove from a swimbait?

The Dominion lures' patented design was born in the ultra clear waters of Lake Mission Viejo, a trophy bass factory that produces many double digit bass every year, including an IGFA All Tackle World Length Record largemouth bass that was caught on May 13, 2015. George and Marc were able to continually observe many large bass following but not striking the swim baits that were available to them.

The same problem was occurring in the gin clear waters of Lake Havasu, when too often, packs of hungry smallmouth would charge up to a swimbait before turning away because the swimbait did not look realistic or swim naturally enough. The fish were being turned off by a combination of negative cues: squeaky mechanical joints, snakelike swimming motion, small speed range of a natural swimming motion, wrong size, wrong shape, wrong color, and the look of the tail (the paddle tail, boot tail, vortex tail, curly tail). These elements were preventing some of the fish from striking.

The Dominion design overcomes a majority of the limitations that have plagued fisherman for years. Our patented lure will enable you to catch the lunkers that have previously been to wary to bite your swimbait.


patented design

    Dominion Lures, Inc. has changed the fluid dynamics of a soft plastic segmented swimbait to achieve a revolutionary wide range of natural and lifelike swimming motions through the use of clear plastic Control Planes ™. This line-thru swimbait has a natural, subtle, swimming motion during slow, medium and fast retrieve speeds. The Control Plane Lure ™ amazingly glides down and sits upright on the bottom with a lifelike orientation, mimicking the feeding actions of baitfish. From top to bottom the Control Plane Lure ™ is always doing something that big bass and other predators are used to seeing when chasing baitfish. The patented Control Plane Lure ™ is precision engineered, and manufactured in the USA for serious fisherman. Put our Patented Control Plane Lure ™ on your line and you will have surpassed all other lures in realism and versatility. Then, get ready for a realistic swimming motion that is not available in any other lure.

    A dream combination for the sophisticated angler:

  • 01.
    Realistic Motion

    Motions that have to be seen to be believed, all produced with a anatomically correct-soft segmented swim bait. Our design greatly expands the range of realistic motions in a soft segmented swim bait.

  • 02.
    Realiststic Appearance

    Now, any forage fishes natural shape, profile and coloring can be made to swim naturally in soft segmented swim bait

  • 03.
    Realistic Feel

    When the fish hits the lure it bites into a lure that has the consistancy of a real fish. The soft swimbait is ideal from a look and feel perspective.

  • 04.
    Realistic Orientation

    Have you dreamed of a swimbait that swims at slow or fast speeds and and can stay orientated as it glides horizontally, up or down? Dominion's Control Plane Lure ™ maintains lifelike orientation and action as you put it through the paces.